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If you’ve ever tried to advertise online, you know how annoying it can be when you don’t get great results.
You make an ad explaining what your company does, you even cut your margins a little to give people a discount, and you get a 200% return on investment when you're lucky.
But how is it possible that some large companies use online ads that generate a return on investment even 5 or 10 times better??
Are they offering something better than your company?
…not exactly.
What they are doing is simply showing their ad only to people who actually need what they are selling, or even better, who are looking for it at that exact moment.
So if you apply this to your business you won't have to chase your potential customers like a street vendor, because they will come to you like bees to honey.
You will only need to set up a “lead magnet” (basically a customer magnet).
You may regret not doing it sooner, but the second best time to do it is now.
How a lead magnet works in simple terms
Imagine being in a big city with lots of girls and looking for the love of your life.
So every time you meet a girl you like, you pay her a compliment, give her a rose and offer to have a coffee together.
Now, the free and interested ones will give you their phone number, and after a while you will have a few phone numbers of girls you already know might be the one.
Fantastic, right?
Now imagine a scenario where you ask every girl to be your girlfriend as soon as you meet them, without knowing if they have a boyfriend or complimenting them and without even saying anything about who you are.
That wouldn't work very well, would it?
But this is actually what most small businesses do with their customers.
They just create ads offering their services to anyone and hope that someone will buy.
The problem is that you are not building a relationship and you are not giving them a reason to buy.
So if you start marketing the right way, it will be like going from being a regular guy asking around for a girlfriend to a true gentleman who achieves his goals.
How to Unlock the Full Potential of a Lead Magnet
Contrary to the example I gave you earlier, where your goal is to find a girl to be with, your business can get a lot of clients by applying this strategy.
The idea is to create an ad that will offer people something your ideal customer is interested in, in exchange for their email.
Basically if someone clicks on your ad, it means they NEED what you're selling.
Now you can track who actually clicked on this ad and show only them another ad offering them to buy from you, knowing already that they are very interested and after they know that you are the best option for them.
And even if they are not sure what to buy now, you can send them emails to make them more confident in your company, so sooner or later they will buy, buy more and more, and even speak well of your company to everyone they know.
Now, every business is different. So if you want to know the best way to set this up in your business, to get a lot more clients with a lower budget, ask us directly with a simple phone call.
Book your free consultation by filling out the form below and we will show you the exact steps to get what you want in your business.